Tory Burch India
Tory Burch, an American fashion designer, started her early career as a fashion copywriter and eventually worked as a public relations and marketing person for names like Narciso Rodriguez, Vera Wang and Ralph Lauren for a decade. Burch having had no formal training in design or as an entrepreneur managed competing with well established brands like Coach, Michael Kors very quickly. “When there’s a wonderful story about the product, it tends to resonate with customers,” says Neiman Marcus CEO Karen Katz. “From the beginning, Tory has understood what women’s lives are about. She lives the life herself–she’s a busy working mother. She has walked in those shoes.”
Burch received numerous awards, including the CFDA for Accessory Designer of the Year, Glamour’s Women of the Year, and Vanity Fair’s International Best-Dressed List. It comes as no surprise that as of 2014, Forbes lists Tory as the 79th Most Powerful Woman In The World.
Tory Burch’s signature products include the Reva Ballet flats, her Moroccan tunics and her signature fragrance Tory Burch Absolu Eau De Parfum Spray. In 2006, Burch invented the 'Reva' ballet flat which were named after her mother. The flats were an immediate hit as it changed women's casual and workwear footwear. Burch take a major chunk of her design from her travel. As a child, she was fascinated with the adventures of her parents. They’d take 6 weeks every summer to sail Europe. “My parents raised me with the knowledge that the world is a wonderful place. The more you learn, the more you want to know.”
As a committed philanthropist, Tory launched the Tory Burch Foundation to support the economic empowerment of women entrepreneurs and their families in the United States. Tory’s stores also sell products, in which proceeds support the foundation.
“The one thing that every entrepreneurial journey has in common is that there are many, many steps on the road to success. If you view each one as an opportunity to learn something, there is always something you will take away from that experience. In my past jobs and internships, I have done everything from getting coffee to running interference for shy designers. And I have absorbed the advice of smart people. My parents told me to think of negativity as noise, while a good friend once said to ‘Never shy away from the word ambition.’” — Tory Burch