Stella McCartney India
Stella McCartney, a British luxury label, was founded in 2001. Stella was born and raised in London to the former Beatle Paul McCartney, the musician. She graduated from the Central St.Martins in 1995. Immediately after the launch of her two collections, Stella was appointed as the Creative Director of Chloe in Paris.
The brand is well distinguished for its impeccable tailoring, avant-garde silhouettes and a strong feminine sensuality. Stella, from the very beginning, as a designer has had unwavering social conscience. If you firmly believe in the use of vegan products, then Stella McCartney is the perfectly curated brand for you. An avid social activist and vegetarian she has always been very conscious of the process of producing a product. She flatly refuses to use any leather or fur in any of her accessories or apparel. Her shoes are made of vinyl or plastic and all belts and bags are made from raffia and fabric. Stella style of design celebrates the vision of femininity, they are considerate and well thought after "It's not about what it looks like in the studio or on the runway," she once told WWD. "It's what it looks like on a real person that matters. That isn't easy, but it's what's fun."
The Stella McCartney label includes women’s ready-to-wear, menswear, accessories, lingerie, eyewear, fragrance and kids. Stella McCartney in 2010, introduced the Falabella handbag which was detailed by a braided chain. It became the designer’s best selling item and a product which became her signature style.