Parisian luxury brand Louis Vuitton founded in 1984 holds a history of over 150 years. The label was started by Mr. Louis Vuitton as a French box making and packing brand. Sustaining its the aesthetic and opulence, the brand is now recognized internationally for its leather handbags, shoes, ready-to-wear, watches, jewelry, accessories, sunglasses and books. A simple and humble start from the countryside in France, Louis Vuitton's skill and innovation as a brand is being appreciated and consumed globally ever since its intervention. The brand is popularly addressed with its initials, LV, as they appear on majority of the product lines since they are the signature monogram logo for the brand as well. From handbags to luggage, shoes and accessories the LV logo can be identified from far. From iconic bags like Neverfull and Alma to the more recent Petite Malle, each product that is released has a designated name and story behind it.
Louis Vuitton is considered to be the epitome of luxury brands in the fashion and haute couture circle. Dedicated to brand and customer satisfaction LV does not fail to fulfill extravagant needs of the patron. The first ever Louis Vuitton store to open was on Rue Neuve des Capucines in Paris, France. In the long period of the brands existence, the company has expanded to over 50 countries with more than 460 stores worldwide. Apart from standalone flagship stores Louis Vuitton is also home to several multi-designer stores including Harrods, Bergdorf Goodman, Galleries Lafayette in London, New York and Paris respectively to name a few. 1987 saw the merger of Louis Vuitton with champagne producer Moët & Chandon and Hennessy, the cognac manufacturer a result of which is LVMH, Louis Vuitton Moet Hennesy that is a European multinational luxury goods conglomerate. Hence LVMH is now the parent company for the fashion brand Louis Vuitton.
Louis Vuitton has had a series of creative directors from Stephen Sprouse to Marc Jacobs and now Nicolas Ghesquière who have taken the brand to newer heights. With each creative director there has been a shift in the brands attitude and demeanor whilst still maintaining the original aesthetic and brand value. Every item from the brand showcases the brand’s signature style and bears witness to the French lifestyle. LV has constantly been able to capture the attention of its audience through its opulent fashion shows and celebrity collaborations. A truly eternal brand, Louis Vuitton speaks of ultimate fashion and lifestyle.