Gucci is one of the most successful Italian luxury brands that produce high fashion and leather goods. Gucci was founded by Guccio Gucci in Florence in the year 1921. His 3 sons, Aldo Gucci, Vasco Gucci and Rodolfo Gucci, carried the legacy of Gucci forward. Keeping up the essence of finely crafted luxury leather goods, they were soon able to expand shops from Florence to Milan and other parts of Europe.
Gucci is seen as one of the most famous, successful, and easily recognizable fashion brands in the world with the GG monogramed logo that was introduced in 1964. Gucci is now popular for its iconic leather accessories such as handbags, shoes and belts as well as silks and knitwear in a signature pattern. The signature pattern featured two interlocked G’s popularly referred as Guccisma. A brand that started at the end of the 19th century, Gucci in a short span of time has become one of the world’s most successful manufacturers of high-end leather goods, clothing, and other fashion products. Exotic materials from calf leather to exotic animal skins were subjected to various methods of fabrication.
Gucci was earlier taken over by multinational PPR but now is owned by the Kering Group. Gucci has been able to create and produce for itself signature key items that have become the brands identity. From the horsebit loafers to the bamboo detailing on bags and other accessories, every collection of the brand has been extremely well received. Collaborations with celebrities added another feather in the brands cap. Whether it was the Gucci’s Bardot Bag Named after 1960s sex siren Brigitte Bardot or Jackie bag inspired by Jackie Kennedy Onassis these bags have been loved by glamorous women. Gucci has always been particular in using high-grade materials for all of its goods. From waterproof canvas to luxurious satins and special processes of heating and molding in purses were introduced at an early stage to the craft. Post the family lineage the brand has been carried forward by a series of creative directors from Tom Ford & Frida Gianni to currently Alessandro Michele at the helm now.
Gucci is on of the biggest-selling Italian brand that operates from more than 500 stores world wide including luxury departmental stores and online portals. The brand is also famous for its eyewear, perfumes and jewellery. Gucci makes a conscious effort to maintain a high-level of its Corporate Social Responsibility by providing a percentage of its sales to UNICEF and by performing several other activities to benefit children and women.