Fendi is well recognised as the fashion house of radicals, offering exquisite fur products and high quality leather bags. Adele Fendi started this label in 1925. She began by opening up a small leather-goods shop and craft room in Rome, where Adele and her husband Eduardo dealt with private clients. They scaled up the business by opening up a larger shop in 1946, but the modern Fendi likeness only emerged after the death of Edardo; This was when the daughters of the family infused the limited company with some youthful glamour. Karl Lagerfeld joined Fendi in 1965 as the creative director and launched the house’s ready-to- wear lines in 1977, creating elegant women wear and classically tailored rich mens wear which includes cotton shirts, turtle necks, gorgeous A-line dresses, sleeveless coat, denim pants, angora wool pullover, karlito fleece, bag bugs top, cropped pants, orchid dress, wool coat. He was also the mind behind the Double- F logo which is here to stay forever as the signature of Fendi. They went further ahead by bringing in ties, scarves, jeans, gloves and home furnishings. 1985 was the year when Fendi perfumes for men and women was born. And finally in 2001, Fendi because a multinational luxury brand when it came under LVMH group.
The world has taken note of the innovative craft that Fendi has brought into the fashion world: The use of fur in clothing as well as accessories can be said to be the DNA of this label. Further, it has also won the hearts of the luxurious buyers with its most coveted “it-bags” debuted in nineties, including “baguette” (which was designed by Silvia), and have been a treasured commodity ever since. Leather goods such as Peekaboo, 2jours and penguin handbags are other desired products by Fendi. Fendi has managed to maintain classics for both men and women - regular peekaboo, Spy Bag, B bag, mini peekaboo, 3jours and many more. Logo messenger, peekaboo, Business bag, bag bugs pouch, handbag and backpack hand crafted for men reflect richness and class in every way possible.
Fendi has continuously amazed the world, starting from Rome to the Great Wall of China. It is known to be the house of innovation, charm and elegance.