Céline is a French brand and so is its name, ‘Persisian’ to be exact. The brand is known for its ready-to-wear apparel and it also deals in leather goods. Founder Céline Vipiana and her husband Richard Vipiana started the label in the year 1945, which is currently headquartered in 16 rue Vivienne, Paris, France. Phoebe Philo is the Creative Director of Céline is and Marco Gobbetti is the president and CEO. The year 2012 estimated its revenue to be near about 172.2 million euro.
The label focussed its business to the manufacturing of shoes for children and later it commenced by opening its first boutique at 52 rue Malte in Paris. Raymont Peynet is the one behind much famous logo of Céline - the red elephant. Finally in 1960, it moved towards creating fashion for women and concentrated on ready-to-wear which had a sportswear edge. With this, Céline was selling a huge range of leather merchandise such as apparel, bags, gloves, and loafers.
Do you know when did the brand taste the success for real? It was in 1964, when the label floated its own range of fragrance known by the name- Vent Fou. It became a bigger success after the launch of ‘American Sulky’, its latest collection of accessories. The trench attracted huge success and became the key item of the label. When it observed tremendous success, it kept in investing in both more fashion and business at same time. This was the driving force behind the establishment of new leather goods factory in Florence. In 1973, the label refined its logo with the intermixed “C” American Sulky canvas, bridged to the Arc-de-Triomphe, which came out to be an iconic symbol for Parisians. In the subsequent years, Céline inaugurated a number of boutiques across the globe- Beverly Hills (California, United States)Toronto (Canada), Monte Carlo (France), Geneva (Switzerland), Hong Kong and Lausanne.
LVMH bought this fashion house and ever since then, it has been driven to popularity and worldwide recognition with the starting of the boutique at 36 avenue Montaigne in Paris.